The EU market for electric and traditional bicycles – Comparison and Analysis

The market for electric and traditional bicycles in the European Union is constantly growing. In the name of environmental protection and healthy life style Europeans more and more often choose the bicycle as a means of commuting to work, an element of tourism, recreation and outdoor sports.

Dominik Szobak
July 14, 2021

The market for electric bikes in the European Union ?? is growing dynamically year after year

The market for electric bikes in the European Union in figures:

  • 273 900 e-bikes worth EUR 427 million were exported
  • 839,100 e-bikes worth EUR 721 million were imported from non-EU countries
  • in 2020, e-bike exports increased by 43% year-on-year, while e-bike imports increased by 19% compared to 2019
Electric Bike Market - Trade in electric bikes in the European Union (number of bikes) 2019 - 2020

So what does the market for electric bikes and traditional bikes in the European Union look like over the period 2019-2020? A summary of these data is presented in the following graphs.

Electric Bikes Market Exports outside the EU 2019
Rynek Rowerów Elektrycznych Eksport poza UE 2020

As we can see in the charts above, over the period 2019-2020, the percentage of e-bike exports from the European Union has only changed by one percentage point from 17% to 18%. However, when we look at the figures the change here is significant. As many as 82,000 more e-bikes were exported from the European Union in 2020 than in the previous year 2019.

Switzerland ?? and the United Kingdom ?? the main buyers of EU electric bikes

Electric Bike Market European Union Exports of Electric Bicycles in 2020 Eurostat data

Switzerland and the United Kingdom were the main destinations of EU companies in the export segment of electric bicycles. As much as 36% of EU production was exported to Switzerland and 29% to the United Kingdom. This was followed by Norway with 14% and the United States with 10%. This shows that non-EU countries are most willing to trade with European countries in this market segment.

Taiwan ?? floods the EU e-bike market – 53% of all EU imports

Market of Electric Bicycles EU Imports of Electric Bicycles in the European Union in 2020

Meanwhile, in 2020, electric bike imports into the European Union came mainly from Taiwan and accounted for 53% of total non-EU electric bike imports. These were followed by the economies of Vietnam at 19%, China at 10%, Turkey at 7% and Switzerland at 6%.

Cycling market in the European Union in 2020 according to Eurostat

Bicycle market in the European Union in figures:

  • In 2020, the Member States of the European Union exported almost 1.3 million bicycles with a total value of EUR 471 million to countries outside the EU
  • In the same period the European Union imported almost 5 million bicycles from non-EU countries, worth 930 million euro
  • Compared to 2019, exports of bicycles and other bikes increased by 35% in 2020 in terms of number of bikes, while imports decreased by only 3%
Bicycle Market - Bicycle trade in the European Union (number of bicycles), 2019 - 2020 - Imports Exports volume data

The main EU buyers of traditional bicycles are Switzerland and the UK, which left the EU on 31 January 2020 and is also included in this list.

In 2020, 34% of all traditional bicycle exports outside the European Union were to the UK, while 13% were to Switzerland. This was followed by countries such as Brazil at 9%, Turkey at 5% and Uzbekistan at 4%.

Market for Electric and Traditional Bicycles in the European Union 2020 - export volume data

This comparison clearly shows that countries on the European continent, but which are not members of the EU, trust companies from Europe much more.

Bikes from Cambodia ?? flood EU unicycle market – 24% of EU imports

Bicycle imports to the European Union in 2020 - Eurostat figures Cambodia China Bangladesh Turkey Philippines Sri Lanka

In 2020, imports of traditional bicycles from non-EU countries came mainly from Cambodia with 24%, while China was only in second place with 17%. These were followed by, respectively: Bangladesh – 8%, Turkey – 7%, Philippines – 6% and Sri Lanka – 5%.

Electric bikes are gaining more and more enthusiasts every year. According to, in the first quarter of 2021, sales of electric bikes increased by as much as 582% compared to the same period of 2019. Among the most popular e-bikes are those in the range of 7 to 10 thousand PLN

2021-09-08T15:52:30+02:00July 14th, 2021|Electric bikes, News|0 Comments

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